Marketing Specialist - Retail
Cme Group
As a member of this team, the primary purpose of this role is to drive and plan the execution for specific customer segments and prioritized product marketing deliverables. The incumbent will work closely with segment or product marketing leads and sales to help accelerate revenue for CME Group. Additionally, this position will be the marketing lead for projects that span asset classes like Options, Technology or other Service Offerings. Marketing experience within the derivatives industry highly recommended.
Principal Accountabilities:
• Acts as marketing liaison to event planning staff to deliver unique events for CME Group customers.
• Creates inventive deliverables while also ensuring the CME Group branding is properly reflected throughout campaigns.
• Manages development of marketing campaigns with cross-functional business team to deliver on agreed upon marketing tactics - including members from Client Development and Sales, Products and Services, Market Data and Marketing Operations.
• Manages SalesForce customer campaigns to ensure seamless customer outreach is achieved per campaign.
• Responsible for collecting all marketing metrics in coordination with campaigns, using Market to Marketing Automation Software, to provide to business lead counterparts on each project.
• Responsible for developing marketing plans and executing against them for projects that span asset classes like Options, Technology or other service offerings.
• Responsible for execution of "real-time" customer focused marketing tactics including Targeted Marketing Campaigns, Events Targeting Specific Customer Segments / Roles, Time Sensitive Product Marketing Communications Tailored to Specific Customer Segments, Direct Mail Campaigns, Product Positioning/Awareness Campaign to a Specific Audience/Segment, Educational Webcasts, and Customer Specific Sell Sheets.
Skills & Software Requirements:
Proficient in MS Excel (e.g. Pivot Tables, Charts, Advanced Formulas, etc.), MS PowerPoint and MS Word.
CME Group: Where Futures are Made
CME Group is the world’s leading derivatives marketplace. But who we are goes deeper than that. Here, you can impact markets worldwide. Transform industries. And build a career by shaping tomorrow. We invest in your success and you own it – all while working alongside a team of leading experts who inspire you in ways big and small. Problem solvers, difference makers, trailblazers. Those are our people. And we’re looking for more.
At CME Group, we embrace our employees' unique experiences and skills to ensure that everyone’s perspectives are acknowledged and valued. As an equal-opportunity employer, we consider all potential employees without regard to any protected characteristic.
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